SMITHSONIAN NATIONAL MUSEUM OF NATURAL HISTORY
CAMPAIGN

Even before Jurassic Park’s Dr. Alan Grant first gawked at a brachiosaurus, I knew dinosaurs were awesome. Maybe too cool for me to ever get to work on a dinosaur-related ad campaign, right? Well…life finds a way.

Scroll down to see the 8 ad variants appearing across Washington, DC—on buses, on the Metro, and in newspapers—to introduce families to the wonders of the newly renovated Deep Time Fossil Hall exhibit.

This campaign won 6 ADDY awards, including 2 Gold ADDYs for copywriting.

Copy by me, design by Jeremy Ames and Kenji Ishigaki. Additional creative direction by Brandon Osmond and Klane Harding.